Taking place from September 13th–17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.
The 360 campaign features Art and Creative Direction by SUPERIMPOSE, as well as a Bespoke Identity that utilises an orange, red and gold colour pallet across print, digital, social media, OOH, and in-show branding.
A dynamic, modular printed programme was also produced for the event, featuring presentation times, designer interviews and more. SUPERIMPOSE’s identity was rolled out across all official LFW venues, including 180 The Strand, and at all LFW London takeover locations.
The identity makes extensive use of Nostra Stream, transforming the wordmark “LFW” into a sort of hypnotic pattern. The wiggly monospaced typeface is paired with GT America Light and Expanded Bold.