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Parasite movie poster and trailer

Contributed by Brian Phillips on Oct 4th, 2019. Artwork published in .
    Theatrical one-sheet for Bong Joon Ho's Parasite (2019).
    License: All Rights Reserved.

    Theatrical one-sheet for Bong Joon Ho's Parasite (2019).

    Parasite – original Korean title: 기생충 – is a 2019 South Korean dark comedy thriller directed by Bong Joon Ho (The Host, Mother, Okja, etc.). The typography on the poster and in the trailer uses classic centre-aligned and all caps typography with a twist (the Korean-language poster uses a literal ‘twist’ in the movie logo, see last image).

    The movie logo is set in uppercase Gotham, customized with oldstyle serifs on various terminals. On the poster, the director and cast names are set in various weights of Gotham.
    Near the top, the tagline “Misplaced Familyhood” is also set in all caps, using Garamond (it looks like it could be Garamond Premier Display).

    The nicely animated reviews/blurbs throughout the trailer are set in loosely spaced Linotype Didot eText Italic along with the sources set in Gotham.

    The billing block at the end is also set in varying sizes of Linotype Didot.

    Parasite title (from trailer).
    License: All Rights Reserved.

    Parasite title (from trailer).

    Blurb (from trailer).
    License: All Rights Reserved.

    Blurb (from trailer).

    Blurb (from trailer).
    License: All Rights Reserved.

    Blurb (from trailer).

    Blurbs (from trailer).
    License: All Rights Reserved.

    Blurbs (from trailer).

    Billing block (from trailer).
    License: All Rights Reserved.

    Billing block (from trailer).

    Original Korean-language poster.
    Source: https://www.hancinema.net License: All Rights Reserved.

    Original Korean-language poster.

    Typefaces

    • Gotham
    • Garamond
    • Linotype Didot
    • unidentified typeface

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    10 Comments on “Parasite movie poster and trailer”

    1. The sans/serif hybrids of the 1990s (Amplifier, Dead History, Missive, Time in Hell) are back!

    2. Possibly inspired by animated showing of variable fonts and the suggestion that the boundaries between sans and serif are fluid.

    3. How do you get the logo font?

    4. There is no font that looks like that out of the box. Like Brian writes, it’s Gotham with added serifs. See the typefaces that Stephen mentioned for readily available fonts with a similar feel.

    5. Jahan Singh Bakshi says:
      Feb 24th, 2020 8:53 am

      The design is by Kim Sang-man!

    6. Thanks, Jahan! Sang-man is indeed credited for the original Korean poster shown at the end. From mubi.com:

      The original Korean poster—the first glimpse any of us got of this soon-to-be sensation back last April—was designed by Kim Sang-man, a film director (Midnight FM), art director (Joint Security Area), and composer, who started his career as a poster designer and is a contemporary of Bong’s.

    7. Jahan Singh Bakshi says:
      Mar 3rd, 2020 11:05 am

      Yeah, I was the one who told Adrian about the designer. ^_^ I got the info from the brilliant guys at the Korean Design agency Propaganda.

    8. See also: M Night Shyalaman’s tv series, Servant

    9. Thank you, Chia. That’s Times New Roman with some serifs removed. For a typeface that is similarly trimmed out of the box, see Cutoff.

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