Following the stated key concepts of diversity and courage, the custom headline face – a bold angular sans serif – is used whenever a loud, attention-grabbing voice is needed. Darden Studio’s Corundum Text acts as a calmer, sophisticated counterbalance. The Fournier-inspired text face ensures that all continuous text looks shapely and classy, and is pleasantly readable.
The identity was developed by Strichpunkt in 2017, and won them prizes in the iF Design Award and DDC’s Good Design Competition. It has been continued since in-house, by Andrea Dextor and others.
Detail: The Book weight of Corundum Text is used for the main column and the marginal text, with the default oldstyle figures and small caps for titles. The introductory quote features Corundum’s italics. Names are emphasized by the use of the SemiBold.