Following the stated key concepts of diversity and courage, the custom headline face – a bold angular sans serif – is used whenever a loud, attention-grabbing voice is needed. Darden Studio’s Corundum Text acts as a calmer, sophisticated counterbalance. The Fournier-inspired text face ensures that all continuous text looks shapely and classy, and is pleasantly readable.
The identity was developed by Strichpunkt in 2017, and won them prizes in the iF Design Award and DDC’s Good Design Competition. It has been continued since in-house, by Andrea Dextor and others.