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The Lawns

Contributed by Kelly Shield on Oct 28th, 2019. Artwork published in .
    The Lawns 1
    Photo: Kelly Shield. License: All Rights Reserved.

    The Lawns commissioned a brand identity for their new restaurant venue based in Longueville, Sydney, sitting within an established bowling green club and designed by Kelly Shield.

    The brief was to create an English Lawns theme, which was established through the use of a colour palette consisting of subdued tones of black, beige, and vibrant green. Modern vintage serif and sans-serif typographic combinations – specifically Harbour, Trade Gothic, Jude, and Maple – are paired with illustrational elements compromised of florals and butterflies.

    Unfortunately the venue has now closed, but the following images showcase the brand roll-out across both print and digital platforms. This project was awarded in the competitions by Communication Arts and the Type Directors Club NYC.

    The Lawns 2
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 3
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 4
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 5
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 6
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 7
    Photo: Kelly Shield. License: All Rights Reserved.
    The Lawns 8
    Photo: Kelly Shield. License: All Rights Reserved.

    Typefaces

    • Harbour
    • Trade Gothic
    • Jude
    • Maple

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