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Sugar Lounge

Contributed by Kelly Shield on Oct 30th, 2019. Artwork published in
circa January 2019
.
    Sugar Lounge 1
    Source: https://kellyshield.co Photo: Kelly Shield. License: All Rights Reserved.

    Sugar Lounge commissioned a brand identity for the rebrand of their venue based in Manly, Sydney, sitting just off the famous beachfront.

    The brief was to create an kitchy tongue-n-cheek Hawaiian theme, which has been created through the use of wordplay/puns, a colour palette consisting of neon pink, Marrs green, gold, black, off-white, pastel pink, and pastel green. Modern kitsch/neon serif and sans serif typographic combinations as welll as commissioned illustrational and typographic elements have been created.

    This brand and execution includes print, digital, packaging, and clothing collateral.

    Illustrations by Cara Diffey.

    Sugar Lounge 2
    Source: https://kellyshield.co Photo: Kelly Shield. License: All Rights Reserved.
    Menu, detail.
    License: All Rights Reserved.

    Menu, detail.

    Sugar Lounge 4
    Source: https://kellyshield.co Photo: Kelly Shield. License: All Rights Reserved.
    Sugar Lounge 5
    Source: https://kellyshield.co Photo: Kelly Shield. License: All Rights Reserved.
    Sugar Lounge 6
    License: All Rights Reserved.
    Sugar Lounge 7
    Source: https://kellyshield.co Photo: Kelly Shield. License: All Rights Reserved.

    Typefaces

    • Inkwell Open
    • Inkwell Sans
    • Pipo
    • Klang
    • MAD Sans
    • MAD Serif

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