“Brasil, A Magical Journey” campaign by Macy’s
In spring 2012, retailer Macy’s launched a Brazil-themed campaign.
From Sao Paulo to Rio, and from the Amazon to Bahia, Macy’s tribute campaign aims to capture the spirit of this rich and intriguing culture through specially-curated in-store shops, collaborations with well-known Brasilian fashion designers, Brasil-themed events in stores and a fundraising program to benefit the Amazon Rainforest.
Motter Femina is prominently featured for the campaign graphics; on banners, POS displays, shopping bags, and product labels. The swirling bold cursive by Austrian designer Othmar Motter is used with alternating glyph colors. It also appears in an iOS app and a video clip.




Shopping bags featuring designs by Brazilian artist Kakau Höfke.

Motter Femina in use for “an interactive iOS based application that utilized augmented reality to engage in-store visitors with immersive game experiences”, designed by Adam Barnum and produced by Magic Bullet Media.
Video clip produced by Magic Buller Media. Motter Femina is used in all-lowercase for the location names.
Formats
- Packaging (1830)
- Advertising (1659)
- Film/Video (811)
- Software/Apps (250)
Topics
- Fashion/Apparel (1188)
- Retail/Shopping (835)
- Travel (637)
Designers/Agencies
- Macy’s (1)
- Adam Barnum (1)
- MagicBullet Media, Inc. (1)
- Kakau Höfke (1)
Tagged with
- Macy’s (2)
- Brazil (52)
- campaigns (227)
- logos (3524)
- alternating glyph colors (220)
- colorful/multicolored (955)
- point of sale (36)
- banners (212)
- type on floors (60)
- shopping bags (69)
- iOS apps (49)
- video (84)
- high profile (573)
Artwork location
- United States (7782)
- New York City (2139)
In Sets
- set 1 (isabel) (84)
- color (isabel) (53)
- 70s (Olivia Werner) (8)