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Aēsop ‘Of Muse and Myth’ gift kits

Contributed by Nick Sherman on Nov 6th, 2019. Artwork published in
November 2019
.
    Aēsop ‘Of Muse and Myth’ gift kits 1
    Source: https://hypebae.com License: All Rights Reserved.

    From the Aēsop website:

    Collectively titled ‘Of Muse and Myth’, our Gift Kits celebrate five of the nine ancient Greek Muses—the inspirational goddesses of the arts.

    The series is a welcome example of luxury skin care products that utilize a very expressive typeface – Le Murmure – on the packaging. The rest of the supporting type from Aesop’s standard branding and packaging is much more subdued, as expected for luxury skin care or beauty products. It was chosen with at least some deliberation though: instead of system fonts Helvetica and Optima, it is Suisse Int’l and Zapf Humanist 601. (Or at least those are the fonts used on the website.)

    Aēsop ‘Of Muse and Myth’ gift kits 2
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 3
    Source: https://hypebae.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 4
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 5
    Source: https://hypebae.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 6
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 7
    Source: https://hypebae.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 8
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 9
    Source: https://hypebae.com License: All Rights Reserved.
    Aēsop ‘Of Muse and Myth’ gift kits 10
    Source: https://www.aesop.com License: All Rights Reserved.

    Typefaces

    • Le Murmure
    • Suisse Int’l
    • Zapf Humanist 601

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