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Lourie

Contributed by Maurits den Held on Nov 11th, 2019. Artwork published in
circa November 2019
.
    Lourie 1
    Source: https://helder.design License: All Rights Reserved.

    Berlin-based sleepwear brand Lourie celebrates the rediscovery of slowness in every sense. Lourie is the opposite of fast fashion: pyjamas in a small edition, timeless in the look, produced with care and made to be worn for a long time. Lourie pyjamas are the uniform of the late sleepers, daydreamer and self-carer.

    Moret helps telling this story in a very good way. It’s striking, modern, has a sense of humour and a retro feeling. Graphik offers a clean contrast.

    Read more in our branding case.

    Hang tags with a subtle Pantone gold finish.
    Source: https://helder.design License: All Rights Reserved.

    Hang tags with a subtle Pantone gold finish.

    Hang tags with a subtle Pantone gold finish.
    Source: https://helder.design License: All Rights Reserved.

    Product label.

    Hang tags with a subtle Pantone gold finish.
    Source: https://helder.design License: All Rights Reserved.

    Website.

    Hang tags with a subtle Pantone gold finish.
    Source: https://helder.design License: All Rights Reserved.

    Material & Certificates header.

    Hang tags with a subtle Pantone gold finish.
    Source: https://helder.design License: All Rights Reserved.

    Webshop.

    Lourie 7
    Source: https://helder.design License: All Rights Reserved.

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