Lay’s Potato Chips ad Photo(s) by Bart Solenthaler. Imported from Flickr on Nov 8, 2019. Artwork published in 1967. Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “helvetica”. License: All Rights Reserved. “I cannot tell a lie. I cannot eat just one.” Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company. — Wikipedia This ad is from two years after the merger into PepsiCo. Around this time, Helvetica became a hugely popular choice among designers in the United States, see also Vignelli’s Stendig Calendar (1966), the Crate & Barrel logo (1967), or the Coca-Cola ads (1969–1974). The specific cut in use is Helvetica halbfett, here with a flipped opening quotation mark (sometimes also referred to as sign painters’ quotes). Among digital fonts, Neue Haas Grotesk Display 65 Medium probably comes closest. Typefaces Formats Advertising (1205) Topics Food/Beverage (1587) Designers/Agencies unknown (1595) Tagged withmagazine ads (170)potato chips (8)Lay’s (1)1960s (417)one typeface, one size (263)quotes (211)sign painters’ quotes (19)George Washington (3)snack food (24) Artwork location United States (5358) In Sets Ads of the “Mad Men” Era (Stephen Coles) (47) 1 Comment on “Lay’s Potato Chips ad” Nathan Wright says: Nov 18th, 2019 4:30 pm I cannot tell a lie. The new Frito-Lay and Lay’s logo cannot be better than these ones. Post a comment Name Email – will not be published Website Your response Submit Comment More Helvetica in use Aurora Powerslicks adsc. 1970Contributed by Stephen Coles Hocus Pocusc. 2011_Co partnershipContributed by Florian Hardwig El Enemigo2019Diego Aguilar VillalobosDaniela Roa AponteContributed by Diego Aguilar Villalobos Staff Pick Sponsor More in Food/Beverage The Mighty Mississippi, German-American Volksfest No. 231983Contributed by Florian Hardwig Ugly Drinks branding2017Jones Knowles RitchieContributed by Mark Butchko Staff Pick No Comas Porquerías (“Don’t Eat Crap”) infographic2019Antonella FossatiContributed by Antonella Fossati All Hands Brewing House2018Studio OngaratoContributed by Gareth Hague More in Advertising Royal System by Paul Cadovius logo and advertising1959unknownContributed by Stephen Coles Marathon chocolate caramelc. 1973Contributed by Garrison Martin Le Jardin Soupiréc. 2019Arnaud AubryContributed by Pierre Brossard Intertype ads: “Intertype vs Linotype”1913Contributed by Stephen Coles More Fonts In Use Topman Trend: “Cali”2014TopmanContributed by Stephen Coles Staff Pick Talawa2015SpyContributed by Richard Baird Staff Pick Venus Motorrollerc. 1955Contributed by Florian Hardwig Staff Pick “Irish Five per Cent. Annuities” receipt (1804)c. 1804John March, Tower HillContributed by Greg Yerbury Staff Pick
1 Comment on “Lay’s Potato Chips ad”
I cannot tell a lie. The new Frito-Lay and Lay’s logo cannot be better than these ones.