Slightly customized, but recognizable: Måns Grebäck’s script typeface Motion Picture is used for the branding of Archibald.
In 2005, the Lac-Beauport region charmed the founders of Archibald Microbrasserie in the same way it did to settler’s centuries ago. Focusing on the importance of family and authentic cuisine, they created a family of beers that according to legend, represent the women from Archibald Simons’ life. — Archibald Microbrewery
Started as a microbrewery/microbrasserie, Archibald has now grown into a food chain with four restaurants in Canada; its beer is a subbrand of multinational drink and brewing company AB InBev since 2016.