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Sasaki redesign

Contributed by Ciarán on Mar 4th, 2021. Artwork published in
January 2016
.
Sasaki redesign 1
Source: www.brucemaudesign.com License: All Rights Reserved.

Sasaki Associates is a multidisciplinary architecture firm based out of Massachusetts. A recent rebranding of the organization took place in 2016, involving Bruce Mau Design. The redesign includes a multi-colored logo design system, with variable shapes used in different letters or, as Bruce Mau Design puts it: “A word mark generated from four core geometric shapes shifts in colors to create vibrant logo variations.”

The type – Korolev and ITC Cheltenham – compliments the newly designed letterform system with similar shapes.

Sasaki redesign 2
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 3
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 4
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 5
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 6
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 7
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 8
Source: www.brucemaudesign.com License: All Rights Reserved.
Sasaki redesign 9
Source: www.brucemaudesign.com License: All Rights Reserved.

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  • ITC Cheltenham
  • Korolev

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