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“What’s Arnold Palmer doing on a Bolens Husky?” ad, Bolens logo (1967)

Photo(s) by Bart Solenthaler. Imported from Flickr on Nov 15, 2019. Artwork published in .
    “What’s Arnold Palmer doing on a Bolens Husky?” ad, Bolens logo (1967) 1
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cooperblack” and “melior”. License: All Rights Reserved.

    In the 1960s, virtually every popular display typeface grew some fancy swash extensions. Cooper Black didn’t escape this phototype trend. The original metal fonts already included a few optional swash caps for the Italic. This ad features swash alternates for the roman (and the lowercase), too. The copy is set in justified Melior, with bold and italic.

    Bolens was founded in 1850, and has grown to become a respected brands in outdoor power equipment in some markets. Bolens introduced their first power-driven garden tractor in 1919. — Tractor Data
    In 1987, Bolens was purchased by Garden Way and merged with the Troy-Bilt brand. Garden Way was then purchased by MTD in 2001. MTD continued to use the Bolens name until about 2010 on lawn tractors. — Tractor Wiki

    Detail. The Bolens logo uses caps from  fett, reversed in a red field. The address is in  47. Yes, Univers – the epitome of typographic sobriety – got the swash treatment, too.
    Source: https://www.flickr.com License: All Rights Reserved.

    Detail. The Bolens logo uses caps from Volta fett, reversed in a red field. The address is in Univers 47. Yes, Univers – the epitome of typographic sobriety – got the swash treatment, too.

    Typefaces

    • Cooper Black
    • Melior
    • Volta
    • Univers
    • Helvetica

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