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Cantata Singers branding

Contributed by Ciarán Crawley on Dec 20th, 2019. Artwork published in
circa 2015
.
    Cantata Singers branding 1
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.

    Kees Bakker, a Dutch designer, rebranded the Cantata Singers for the organization’s 50th anniversary in 2015.

    In 1964, a group of friends, colleagues and classmates came together with a common goal—to explore and perform music they were not hearing anywhere else, the cantatas of J.S. Bach. Since then, they organization has grown tremendously in size and followers, leading to a large choir performing at quarterly at Jordan Hall, Boston.

    The rebrand focuses on the playfully expressing cantata as different syllables and pairs ITC Tiepolo Black with Akzidenz-Grotesk to great effect.

    Bakker designed a wide range of deliverables, from street posters and totes, to the organizations webpage and digital media. The type use encourages playfulness while sticking to a strong brand guideline that allows for a diverse range of possibilities for future Cantata concerts.

    Cantata Singers branding 2
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 3
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 4
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 5
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 6
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 7
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.

    Cantata Singers branding 8
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 9
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.

    Cantata Singers branding 11
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 10
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.

    Cantata Singers branding 12
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 13
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.
    Cantata Singers branding 14
    Source: https://www.behance.net Kees Bakker. License: CC BY-NC.

    Typefaces

    • ITC Tiepolo
    • Akzidenz-Grotesk

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