It was all done under the strict supervision of Helmut Krone, Art director at Doyle, Dane, Bernbach, NYC. We based it on Herbert Bayer’s original design. This was all done (BC) before computers. All the copy for the Metrical advertising was set photo composition in Bauhaus at Photo-Lettering, Incorporated. After the Metrical product was discontinued. I was asked by Aaron Burns to create a complete family of ITC Bauhaus. I made many additional drawings and I was working on so many projects that the assignment was given to Victor Caruso to complete.
“Conceived by infant formula manufacturer Mead Johnson as a powder, Metrecal soon evolved into a canned shake. Each serving contained about 225 calories worth of chocolate, vanilla, or butterscotch sludge, fortified with vitamins, minerals, and protein. The latter is what distinguished Metrecal as a meal-in-a-can — and how the company got away with taglines like “Stop eating.” You were guaranteed to lose at least 3½ pounds a week.” —Stephanie Buck, Timeline