WhatFontis is an online font finding service. Users can upload an image with some letterforms. After verifying the recognized characters, the tool matches the sample against the 550,000+ fonts in the database and tries to identify the right one, or suggest close matches.
Developed by Alex Cuibari and first launched in 2010, the site recently got a major redesign. For the new interface, WhatFontIs commissioned a custom typeface from Amsterdam-based designer Diana Oveza (Acute Studio).
“Besides a fresh look, the font also had to be interesting and beautiful enough for a website that only deals with fonts everyday. It had to be the inception of all fonts”, Cuibari jokes. The font was ready in March 2019 and was named Gresa. “Gresa is an expressive sans serif typeface, which tries to differentiate itself from the plethora of sterile grotesque designs. The flared stroke endings, thin connections, and square dots give this typeface a modern edginess”, Oveza describes it.
Gresa comes in a single style. All text on the standard pages is rendered in Gresa, sometimes reverting to slanted and faux-bold styles. The WhatFontIs logo continues to use Nexa Slab Heavy Italic. Gresa is made freely available to premium users of WhatFontIs. It can also be licensed separately, via Fontspring.