La Nit dels Museus (“Long Night of the Museums”) is one of the biggest cultural events in Barcelona. Organised by Institut de Cultura de Barcelona, more than 80 spaces in Barcelona and its metropolitan area join the La Nit dels Museus, offering guided tours, workshops, concerts, shows and family activities.
We had the honor to design the visual identity of this year’s edition, producing a multitude of items such as big and small banners, city light and storefront posters, busses, public screens, flyers and brochures, spread all over town. We considered all conditioning factors from the start. Simultaneously thinking in the typographic and graphic solutions, how these would look in motion and, when printed, in which colors they would be printed. The result is a diverse visual language, responsive to the media, communicating as effective as possible.
The concept: Almost all visual identities previously designed for the Nit dels Museus used a dark background to visualize the concept of “night”. A pretty obvious solution. We reversed the concept and developed a very light and vibrant identity. A moon, filled with an abstract interpretation of Barcelona’s dawn, rises and inaugurates a bright night.