Photo: TypeMates. Jakob Runge for TypeMates. License: All Rights Reserved.
Mutabor created an identity for Oiink: a farmer/producer of premium meat and pork products from old pig breeds. Besides transparent sincerity, fresh colours and the contemporary Pensum Pro and Pensum Display are the main components of the branding.
In the north of Germany, close to the Danish border, the pigs of Oiink are kept species-appropriate and regionally on a free-range farm. A simple onepager website explains the highest requirements in terms of regionality, husbandry, animal welfare of the new venture. Headlines use Pensum Display Black, smaller texts are set in the robust Pensum. The logo is based on Pensum too, modified to find a middle ground between its display and text versions.