Rutes Saludables Carlet
Contributed by Craig Robèrt on Feb 28th, 2020. Artwork published in
January 2020
.
Graphic identity and wayfinding system for the Rotes saludables (“Healthy routes”) of Carlet, a town in the outskirts of Valencia, Spain.
The logo is inspired by the region’s landscape, known for its fertile soil and productive crops, resulting from the irrigation of one of Spain’s longest rivers, the Xúquer.
The color green is chosen to unify all the signs, conveying both health and nature. The humanistic Slate is set tightly tracked, making an allusion to the project’s main aim: to link the neighbourhood altogether.
Photo: Craig Robèrt. License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
