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“Only a dentist …” ad by Colgate

Photo(s) by Bart Solenthaler. Imported from Flickr on Dec 4, 2019. Artwork published in .
    “Only a dentist …” ad by Colgate
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “twentiethcentury”. License: All Rights Reserved.

    Magazine ad for fluoridated toothpaste by the Colgate-Palmolive Company, 1972.

    The display font is Twentieth Century Ultrabold. Monotype’s copy of Futura is distinguished by the straight section in the bottom right part of G. The copy is set in what looks like Century Schoolbook. The short arm on the f and the compact fl ligature can be found in Intertype’s version.

    Typefaces

    • Twentieth Century
    • Century Schoolbook
    • News Gothic

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