The solo debut of Samuel ushers in a new chapter in the collaboration between the artist and BRH+, involving both in the search for original, engaging communicative solutions. This synergy has produced the guidelines to develop visual imagery that with a minimum range of signs and colors somehow jibes with the atmospheres of Samuel’s new record.
The project has also led to the creation of Codice della Bellezza, an encrypted alphabet generated by a matrix of crossed lines and forms; the monospaced font, completely designed for the occasion, also stands out for the original capacity of geometric combination of every single letter, useful to generate a visual pattern of great decorative impact.
The texts hidden behind the subtle geometric signs of Codice della Bellezza can be glimpsed by intuition, but are never obvious. The refined challenge of interpretation, rather than an obstacle, becomes a strong point that brings character to the visual concept developed for the solo project of this recording artist.
In addition to Codice della Bellezza, the communication materials relating to Samuel’s first solo project are set in the geometric typeface Semplicita Pro by Canada Type, the digitalization of Semplicità by Alessandro Butti, designed around 1928 for the Nebiolo foundry in Turin.