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Netflix: The Irishman newspaper

Contributed by Ryan Heape on Apr 16th, 2020. Artwork published in
October 2019
.
    Netflix: The Irishman newspaper 1
    Kelsey Ann Rose/Invisible North. License: All Rights Reserved.

    To promote and commemorate the release of Martin Scorsese’s The Irishman, Netflix underwent a month-long activation across two cities. An 8-page broadsheet newspaper was produced, taking audiences back to August 1, 1975, the day after Teamster boss Jimmy Hoffa was reported missing to federal authorities.

    At showings at New York’s historic Belasco Theater, copies of The Irishman Daily were stocked in newspaper receptacles adorned with political stickers from the era. Next to those, interactive phone booths played clips from the film on a small screen when you picked up the receiver.

    In the pages of The Irishman Daily, auxiliary stories fill out the world of Scorsese’s decades-spanning epic. True crime drama sits among stories of the day, like the MTA increasing subway fare to 50 cents and the Yankees hiring the notorious Billy Martin. Arts and sports pages are filled out with classified listings, standings, and music charts. On the back, an ad paying homage to Frank Sheeran’s chosen profession sits below a map guiding visitors to Netflix’s Little Italy takeover promoting the film.

    The design of the paper drew inspiration from the splashy, photo-heavy New York Daily News, while elements from the Brooklyn Daily Eagle, New York Times and Detroit Free Press influenced the denser interior layout. One anachronistic indulgence is Florian Karsten’s Screamer, used only for the front page hammer head. Distressed Futura and ParaType’s SchoolBook round out the headline typography. The newspaper logo is an adaptation of the movie’s logo in all-caps ITC Grouch. Bushwick JNL is used for the word “FINAL” on the left side of the masthead.

    Netflix: The Irishman newspaper 2
    Ignacio Linares/Invisible North. License: All Rights Reserved.
    Among the fonts used for the ads are  (Giovanni I. Russo),  (Jimmy’s Last Stop) and  (St. Luke’s).
    Kelsey Ann Rose. License: All Rights Reserved.

    Among the fonts used for the ads are Optima (Giovanni I. Russo), Akzidenz-Grotesk Condensed (Jimmy’s Last Stop) and Moret (St. Luke’s).

    ,  and  for the Secret Guide to Little Italy.
    Invisible North. License: All Rights Reserved.

    Corner Store JF, Main Feature JNL and SAA Series for the Secret Guide to Little Italy.

    “Have you heard … WE PAINT HOUSES.” is in  Condensed, with  for “CHEECH’S”.
    Invisible North. License: All Rights Reserved.

    “Have you heard … WE PAINT HOUSES.” is in Rockwell Condensed, with Amboy for “CHEECH’S”.

    The text typeface is . The classified ads on the right are in  and  Condensed.  and some  are used for the Fair furriers ad. “Belasco” features  and .
    Invisible North. License: All Rights Reserved.

    The text typeface is Bookmania. The classified ads on the right are in Monotype Grotesque and Benton Sans Condensed. ITC Kabel and some Britannic are used for the Fair furriers ad. “Belasco” features Davida and Columbia Titling.

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