The Boulder Museum of Contemporary Art (BMoCA) is a catalyst for creative experiences through the exploration of the significant art of our time. Founded in 1972 by a group of local artists, the museum is one of Colorado’s premier venues for the exploration of contemporary art. BMoCA provides enriching experiences for over 114,000 regional, national, and international visitors annually through innovative exhibitions and engaging programs for all audiences.
BMoCA’s brand identity and extensive print collateral and publications system put art and artist first while uniquely identifying the museum and extending its vision to the greater Colorado community. Designed in 2012, The BMoCA wordmark relies on Albert-Jan Pool’s FF DIN Bold as do most headers, subheaders, and a subset of the museum’s interior signage and wayfinding. All supporting typography for both print and web gets set in a combination of Kai Bernau’s Atlas TypewriterRegular and Bold, released by Commercial Type a few months before the BMoCA design.
The balance and inherent contrast between FF DIN and Atlas Typewriter provide BMoCA a forward-looking and feeling typographic platform supporting the sort of introspection, projection, and provocation requisite of a contemporary arts venue.