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Flower Architecture

Contributed by Jonny Black on Jan 24th, 2020. Artwork published in
January 2020
.
    Flower Architecture 1
    Source: https://castirondesign.com License: All Rights Reserved.

    In a field often associated with austerity, order, and rationality, a name like Flower is unexpectedly playful—a welcome respite from the status quo. We were tasked with creating a brand and website inspired by the warmth, optimism, and resourcefulness of mid-century modern architecture with the hope of bringing delight in unexpected places.

    The primary wordmark is set in Interstate Bold with a modified O based on the shape of breeze blocks. The supportive typography, a range of Interstate widths and weights, helps ground the identity with a sense of rationality and utility.

    Flower Architecture 2
    Source: https://castirondesign.com License: All Rights Reserved.
    Flower Architecture 3
    Source: https://castirondesign.com License: All Rights Reserved.
    Flower Architecture 4
    Source: https://castirondesign.com License: All Rights Reserved.
    Flower Architecture 5
    Source: https://castirondesign.com License: All Rights Reserved.
    Flower Architecture 6
    Source: https://castirondesign.com License: All Rights Reserved.

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