British Fashion Council briefed Superimpose to reinvigorate the branding and campaign creative for London Fashion Week and London Fashion Week Men’s – two of the biggest events in global fashion. From Superimpose:
Taking place from January 4th–6th 2020, the London Fashion Week Men’s Fall/Winter 2020 presentations saw our bespoke visual identity and branding system for #LFWM rolled out for the first time.
In addition to digital, social media and on-site branding, we produced a dynamic, modular printed programme for the event, featuring presentation times, designer interviews and more.