London Fashion Week Men’s FW20
British Fashion Council briefed Superimpose to reinvigorate the branding and campaign creative for London Fashion Week and London Fashion Week Men’s – two of the biggest events in global fashion. From Superimpose:
Taking place from January 4th–6th 2020, the London Fashion Week Men’s Fall/Winter 2020 presentations saw our bespoke visual identity and branding system for #LFWM rolled out for the first time.
In addition to digital, social media and on-site branding, we produced a dynamic, modular printed programme for the event, featuring presentation times, designer interviews and more.
The fonts in use are Lausanne (Nizar Kazan) and Monarch (Jacob Wise). The title “LFWM” is custom lettering.
