An independent archive of typography.
Topics
Formats
Typefaces

Cuna de Piedra

Contributed by Ana García on Feb 5th, 2020. Artwork published in .
Cuna de Piedra 1
Source: vvorkroom.com Rodrigo Chapa. License: All Rights Reserved.

From Vvorkroom:

Cuna de Piedra was born from the desire to make a difference in the world, even if it was on a small scale. On this occasion, the challenge was much deeper than just creating a new brand… Concerned about the injustices that exist in the chocolate industry, we decided to join forces with friends to create a product from scratch, that in addition to ensuring a fair deal for the farmers, will also show a face of Mexico that will fill us with pride.

In traditional cocoa production chains, there are at least 6 intermediaries before the product reaches the final consumers. In Cuna de Piedra there is no “middleman”, we deal directly with the farmers, making sure that their working conditions are optimal and that they are paid above the prices set by the food industry.

Mohol is used throughout.

Cuna de Piedra 2
Source: vvorkroom.com Rodrigo Chapa. License: All Rights Reserved.
Cuna de Piedra 3
Source: vvorkroom.com Ricardo Acuña. License: All Rights Reserved.
Cuna de Piedra 4
Source: vvorkroom.com Rodrigo Chapa. License: All Rights Reserved.
Cuna de Piedra 5
Source: vvorkroom.com Ricardo Acuña. License: All Rights Reserved.
Cuna de Piedra 6
Source: vvorkroom.com Rodrigo Chapa. License: All Rights Reserved.

Typefaces

  • Mohol

Formats

Topics

Designers/Agencies

Artwork location

Post a comment