Thesis Beer Project is a craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in Rochester.
Buddy-Buddy created an approachable and distinctive visual brand identity with all cap type and illustrations. In advance of the brewery’s 2019 launch, we created all visual and material elements — from packaging and merchandise to the taproom’s interior design, signage, and murals. The main typeface in use is Neue Droschke, paired with Trade Gothic Extended.