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Michelob beer

Contributed by Richard Lipton on Mar 3rd, 2020. Artwork published in
circa 2020
.
    Michelob beer 1
    License: All Rights Reserved.

    Michelob, an Anheuser-Busch brand, uses Sloop Script by Lipton Letter Design for the wordmark. On the packaging, it’s paired with a number of different typefaces, some of which appear to be custom(ized).

    “Ultra” appears to be custom (see  for a related typeface). The roman with flared stems is , the wide sans is  or similar.
    License: All Rights Reserved.

    “Ultra” appears to be custom (see Cristal for a related typeface). The roman with flared stems is Baker Signet, the wide sans is Engravers Gothic or similar.

    “Amberbock” is based on  Bold. The orange text is set in  and . “Michelob Brewing Co.” is unidentified.
    Source: https://www.walmart.com License: All Rights Reserved.

    “Amberbock” is based on Optima Bold. The orange text is set in Minion and Copperplate Gothic. “Michelob Brewing Co.” is unidentified.

    The Light pack uses the same typographic ingredients as Amberbock.
    Source: https://www.walmart.com License: All Rights Reserved.

    The Light pack uses the same typographic ingredients as Amberbock.

    Typefaces

    • Sloop Script
    • Baker Signet
    • Optima
    • Engravers Gothic
    • Minion
    • Copperplate Gothic
    • unidentified typeface

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