1 Comment on “Michelob beer”
The actual name of the Michelob type font is Jana. The YANGEL ER type font and type setting company in St. Louis developed custom by and artwork. Long before Lino- film, much less digital. The firm actually owned some different versions of Budweiser, interesting, they sold by residual, not out right yeah
Hello Steve, thank you for your comment! Do you have a visual reference for the Jana typeface you mention? It’s not included in the contemporary images shown in this post, is it? I’ve found that Michelob used to have a logo in condensed Latin caps with mid-stem thorns. Is that what you’re referring to?