“Mom, win me my hero!” ad by Birds Eye (1966)

Sweepstakes ad by Birds Eye, “the official training table vegetables of the National Football League”, from October 1966. The chubby letterforms in the speech balloon come from West Bubble Gum Blockshadow. “A great trip …” is set in another face drawn by Dave West for Photo-Lettering, Inc.: It’s West Kerpow, which has been revived by Bob Alonso under the name Shazam.

lt’s easy to win the Grand Prize. Just enter the Birds Eye National Football League Sweepstakes. You can win your kid’s favorite football player. He’ll come out to spend the day with your family. And he’ll bring along a new ’67 Pontiac Tempest Station Wagon. As part of your Grand Prize, you’ll also win an Autumn Haze Mink Stole plus a free trip for 2 to a postseason pro game in Miami or Los Angeles.
And that’s not all. You’ll also receive a freezer filled with delicious Birds Eye Vegetables, a blender, stadium blanket, electric knife, clock radio, picnic jug and an NFL Official Football. Your football hero will spend the day with your family, talking to your child’s school assembly or your husband’s club, taking the whole family to dinner. And he’ll give the neighborhood football fans some firsthand pointers on the game.
ALSO, 14 FIRST PRIZES. Your favorite player will spend the day with you and your family. And he’ll deliver a color TV and season tickets to local NFL games.