The logo is derived from a quaver that becomes a flower. The objective was to lay the foundations of a new graphic system, current, recognizable and friendly, enabling the conservatory staff to generate all the material they need (posters, flyers, etc.) themselves.
For the typography, I paired Recoleta (Jorge Cisterna, Latinotype), which I used in the logotype and main texts, with the sans serif Rubik (Hubert & Fischer).
The flower design is based on Recoleta’s serif forms.