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Locator identity

Contributed by TypeMates on Mar 10th, 2020. Artwork published in
circa 2020
.
    Locator identity 1
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.

    Triangle/cross Russia designed the logo and visual identity for Locator, a service which allows entrepreneurs to analyze the competitive environment before they open new locations. Their typeface of choice is Halvar Breitschrift, which was modified for the logo.

    Even though the service shows Saint Petersburg in the interface and the agency is located in Russia, there is no hint yet if Locator will make use of Halvar’s Cyrillics as well.

    Locator identity 2
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.
    The logo uses the alternate monocular a of Halvar Breitschrift. In addition, the letter l has serifs added for a even more monospacey look. A subtle detail is the small curve in the upper l serif, derived from the t.
    Photo: TypeMates. Jakob of TypeMates. License: All Rights Reserved.

    The logo uses the alternate monocular a of Halvar Breitschrift. In addition, the letter l has serifs added for a even more monospacey look. A subtle detail is the small curve in the upper l serif, derived from the t.

    Locator identity 4
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.
    Locator identity 5
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.
    Locator identity 6
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.
    Locator identity 7
    Source: https://trianglecross.co Triangle/cross. License: All Rights Reserved.

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