GDV identity and magazine (2018 redesign)
Berlin-based German Insurance Association (GDV) is the federation of private insurers in Germany. Hamburg’s twotype chose Comspot to redesign the association’s visual identity and unify a wide-range of editorial and stationary media. As of issue 2/2018 the Comspot is applied in all media: used for styling complete website, advising brochures, fresh infographics and quarterly Positionen magazine.
Serif Elena completes for text, to add some smoothness to the technical flavoured Comspot, even though Comspots rounded corners plus humanistic basic structure already add something soft to visual image. By using the light styles the typography of the rebranding is focusing on rather bright than massive.
To facilitate the daily workflow with the new corporate typeface some small but efficient modifications went into action: The complete family was renamed to an identity–supporting GDVtype. Furthermore, a variant named GDVtype Office with tabular figures as default was made available, so OpenType support is not required to access variants of figures – a crucial aspect for applications like MS PowerPoint. Last but not least, the technical possibility for embedding in Office applications is implemented, to keep the brand consistent across all templates, even when some users do not have the right typefaces installed.
