Beastie Boys – Hello Nasty album art and promotion
3 Comments on “Beastie Boys – Hello Nasty album art and promotion”
Florian’s expansion on this post made it so much better than I could have imagined. I’m so curious why they decided to give the g on the record label a descender rather than the form they used for the y. Did your research reveal anything about this, Florian?
Thanks for submitting a post about this great album, Lauren! It was my pleasure to add a few bits and pieces to it.
Regarding the g: I don’t know for sure why it got a descender. My guess would be that it just looks better this way. A crucial difference between a typeface and lettering is that the former is a system that needs to work for each and every conceivable combination of letters, while the latter only has to take the letters in the sequence at hand into account.
Having two descending y’s on the cover would make the line look less compact and striking. On the labels, however, a non-descending g might look crammed, and more so than the y. First, it here is the initial letter, which typically is capitalized and hence appears bigger. Second, unlike y, g has three horizontals (a two-storey form even four). More importantly, a descending g gives “grand royal” some welcome rotational symmetry: first letters descends, last letter ascends, with everything between staying within the x-height (the ascender in d, quite literally, carries hardly any weight).
Oh, of course! I was so distracted by the g that I didn’t even look at the l. Thanks, Florian!