The Audacious Project (TED Conferences)
A new model to inspire change
Housed at TED, The Audacious Project is a collaborative funding initiative that is unlocking social impact on a grand scale. Every year we select and nurture a group of big, bold solutions to the world’s most urgent challenges, and with the support of an inspiring group of donors and supporters come together to get them launched.
The brand identity is centralized around three component parts: big, bold use of Franklin Gothic Extra Condensed — a typeface that is synonymous with newspaper headlines — a bright, attention-grabbing violet that is at once urgent and hopeful, and impactful concise messaging.
This no-frills approach enables the identity to align with the instantly recognizable TED Conferences brand while maintaining its own solid foundation to champion many different kinds of messages and information.
