Makina is a fashion brand for women – ambitious, curious, aware. The idea for the branding is based on portraying a woman as a person with a rich, complex character, which can not (and should not) be trivialised. Identity thus creates a visual and linguistic frame inviting the audience to interpretation, motivates them to fill it with an image according to personal preferences.
Clean typography does not distract, and its high readability complements the experimental treatment of the brand’s language. The slim and solid structure of Studio reflects the strength and subtlety of femininity emanating from Makina.