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Fermé

Contributed by Anjela Freyja on Apr 2nd, 2020. Artwork published in
March 2020
.
    Fermé 1
    Photo: Anjela Freyja. License: All Rights Reserved.

    I designed Fermé, a range of garments in light of the global Covid-19 pandemic. Let’s remember to be good friends and neighbours during this time, to look out for each other, support local businesses, and take care of those most vulnerable.

    Fermé (“closed”) is a reference to my home city, acknowledging all of our closed restaurants, bars and gathering spaces.

    All proceeds will be kindly donated to the Meals on Wheels organazation in Ontario and Quebec – preparing and delivering food to senior citizens and those non-mobile. The organization needs an influx of donations to help with the rising demand to feed our sick and aging communities who are most at risk for Covid-19.

    Due to isolation guidelines, this campaign was photographed entirely on webcam – our new normal of communicating only through video chat and online platforms.

    Fermé 2
    Photo: Anjela Freyja. License: All Rights Reserved.
    Fermé 3
    Source: http://www.anjelafreyja.com License: All Rights Reserved.
    Fermé 4
    Photo: Anjela Freyja. License: All Rights Reserved.
    Fermé 5
    Source: http://www.anjelafreyja.com License: All Rights Reserved.
    Fermé 6
    License: All Rights Reserved.

    3 Comments on “Fermé”

    1. The text PRINTEMPS-ÉTÉ/SPRING-SUMMER 2020 (picture below) should be Favorit a low contrast grotesque typeface (Dinamo, 2016).

    2. Good eye, Jay! The R’s vertical leg and the tilting S give it away, among other thngs. Fixed.

    3. I love this design set, the fonts on the long sleeve work gracefully together

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