Itinerari is the monthly supplement to the Italian newspapers of Quotidiano Nazionale (Il Giorno, Il Resto del Carlino, La Nazione), with a total circulation of 180,000 copies. It’s a magazine about food and wine itineraries along Italy and throughout Europe.
Tomo Tomo redesigned all the newspapers, with the aim to produce a simple and functional layout. For this specific supplement, though, we also played a lot with the whitespace of the layout in contrast to the boldness of the big headlines composed in Schnyder and the big black lines. Graphik is used as the text typeface. Another important element of the identity is the funny and colored illustration balancing the elegance of the spreads.
We created the whole identity, balancing the familiar feeling of the newspaper with a distinct flavor. We gave to the supplement the richness and the typical approach of a monthly magazine, using many different combinations of layout and headlines in a typeface with a strong personality. At the same time, we kept it simple to be consistent with the popular identity of a big circulation national newspaper.