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“Ford’s better ideas for sale” ad (1967)

Photo(s) by Bart Solenthaler. Imported from Flickr on Apr 17, 2020. Artwork published in .
“Ford’s better ideas for sale” ad (1967)
Source: Uploaded to Flickr by Bart Solenthaler and tagged with “helvetica” and “monotypegrotesque”. License: All Rights Reserved.

Magazine ad by Ford, starring the Special Galaxie 500 2-Door Hardtop and the Mustang Sports Sprint. This from 1967, when Helvetica was big in the United States. The copy with the bullet lists of features is set in two weights of Monotype Grotesque. The call to action uses yet another sans serif: It’s all-caps Franklin Gothic.

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