Mucca was trusted with repositioning this ginger liqueur brand. To evoke the exotic story of a liquor inspired by the romance of French Indochina, the design studio from New York brought a rich, turn-of-the-century sensibility to every aspect of the brand experience. On a typographic level, this was achieved by an ecclectic mix of styles from two families by Darden Studio.
Corundum Text is a literary serif that references the work of French mid-18th century punch-cutter Pierre-Simon Fournier. It’s used as the text typeface on the Domaine de Canton website and also for longer copy on the deluxe packaging.
Argent is a multifaceted series of historically inspired all-caps styles. The typeface family is work in progress and unreleased. While the new logo is based on Argent’s Latin style, with a golden split shadow for “Canton”, the label information is set in the bold weights of Argent Octic and Argent Grotesque. The latter also features with a shadow effect for website headings.