Domaine de Canton
Corundum Text and Argent are the typefaces used for branding Domaine de Canton.
Mucca was trusted with repositioning this ginger liqueur brand. To evoke the exotic story of a liquor inspired by the romance of French Indochina, the design studio from New York brought a rich, turn-of-the-century sensibility to every aspect of the brand experience. On a typographic level, this was achieved by an ecclectic mix of styles from two families by Darden Studio.
Corundum Text is a literary serif that references the work of French mid-18th century punch-cutter Pierre-Simon Fournier. It’s used as the text typeface on the Domaine de Canton website and also for longer copy on the deluxe packaging.
Argent is a multifaceted series of historically inspired all-caps styles. The typeface family is work in progress and unreleased. While the new logo is based on Argent’s Latin style, with a golden split shadow for “Canton”, the label information is set in the bold weights of Argent Octic and Argent Grotesque. The latter also features with a shadow effect for website headings.
Web page with Argent Grotesque for headings and navigation and Corundum Text for copy and testimonials.
Mobile view of the website, with a page from the brand story set in Corundum Text.
Packaging design. “Handmade in France” shows Argent Egyptian. The monolinear Argent Antique was chosen for “L’Exotique de Luxe”. The text in the center of the back side is set in Corundum Text. The script is custom drawn.
The italics of Corundum Text lend their distinguished voice to the instructions in the recipes. Titles are set in Argent Antique, ingredients in Argent Egyptian, and amounts in Argent Antique.
Point-of-sale display featuring various styles of Argent, including the Roman for “in France”.
Corundum Italic (“Cocktail Categories”) is contrasted with the loosely spaced caps from Argent Grotesque.
Cocktail recipe featuring Argent Grotesque for title and ingredients, Argent Antique for amounts, and Corundum Text for instructions.
