Mora Prince of Atelier C’est signé designed a fresh and lighthearted identity for L’Avant Seine. Since the 2019/2020 season, the theater in Colombes (a commune in the suburbs of Paris) has a new look that is centered around Loupot. The cheeky angular script is contrasted with the spotless curves of LL Circular. Loupot’s spikey diagonals are echoed in the starburst that frames the logo and also appears elsewhere in the identity.With an intervention that is as simple as it is clever, Prince turns the letter i into an exclamation mark. The repositioned dot allows for a tighter linespacing and accentuates the symmetry of the wordmark.