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“Come, we’ll show you the real insider’s Europe.” British European Airways ad (1968)

Photo(s) by Bart Solenthaler. Imported from Flickr on Apr 14, 2020. Artwork published in .
    “Come, we’ll show you the real insider’s Europe.” British European Airways ad (1968)
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “akzidenzgrotesk”. License: All Rights Reserved.

    American magazine ad for British European Airways (BEA), a British airline which was formed on 1 January 1946, and merged on 31 March 1974 with British Overseas Airways Corporation to form British Airways.

    The display typeface is Akzidenz-Grotesk (or Standard, as it was named in the US and the UK), tightly spaced, but with relatively wide word spaces, featuring a custom-made numero sign (). The copy is set in three columns of Times New Roman.

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    • Akzidenz-Grotesk
    • Times New Roman

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