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BOO streetwear

Contributed by Martin Vácha on Apr 28th, 2020. Artwork published in .
    BOO streetwear 1
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.

    BOO is Vietnam’s premier streetwear brand. Proudly Vietnamese, BOO was started in Hanoi in 2003 by a group of close friends who met as part of the emerging skateboarding scene. From their inception, BOO has grown into a real player in the Vietnam fashion scene with nearly 50 brick and mortar locations throughout Vietnam.

    Roobert is used as the brand typeface throughout, making prominent use of its built-in “merged O’s” ligature. On a number of posters, Roobert is paired with (slightly squooshed) Times New Roman.

    BOO streetwear 2
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 3
    License: All Rights Reserved.
    BOO streetwear 4
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 5
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 6
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 7
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 8
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 9
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 10
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 11
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 12
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 13
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 14
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 15
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 16
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.
    BOO streetwear 17
    Source: https://www.behance.net Rice Creative, BOO. License: All Rights Reserved.

    Typefaces

    • Roobert
    • Times New Roman

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