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Katea identity and website

Contributed by Clara Briones Vedia on Apr 29th, 2020. Artwork published in
January 2020
.
    Katea identity and website 1
    Source: http://www.vediadesign.com License: All Rights Reserved.

    Katea is a consultancy for architectural structures. They needed the complete design of their brand and website. The aim was to create a simple, clear and consistent brand according with its values. The name of the brand comes from the catenary, which is the ideal curve generated by a chain suspended from both ends. The arch it generates is an optimal structure in architecture and widely used by great geniuses like Gaudí.

    The entire identity was designed using Roobert Regular (Displaay Foundry).

    For the logo, we redesigned the letter K from two catenary curves. The color palette is composed of neutral and timeless colors, present in many materials of architectural structures. The rest of the identity is based on the composition of the text, generating different structures from the game that the alignment of paragraphs and lines of text generates, to reinforce the design concept of complex architectural structures.

    Visual identity: Clara Briones Vedia
    Web design and development: Hermes Grau

    Katea identity and website 2
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 3
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 4
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 5
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 6
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 7
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 8
    Source: http://www.vediadesign.com License: All Rights Reserved.
    Katea identity and website 9
    Source: http://www.vediadesign.com License: All Rights Reserved.

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