By US website and stationery
Naming and lexical system for By Us, developed by Naranjo-Etxeberria, who were inspired by the company’s work system: connecting the best professionals for each client.
The designers used Oroban, a design inspired by Orobanchaceae or broomrapes, a branch of parasitic plants that need to connect to other plants for photosynthesis – an analogy with the collaborative work model of By Us, which generates new connections.
