Source: https://www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “venus” and “tradegothic”. License: All Rights Reserved.
Two wide sans serifs on the cover of Latin Dance Time, a record with cha-cha music by Noro Morales, released by Grand Prix Series Records sometime in the early 1960. The display type is Venus breit dreiviertelfett, or Bold Extended, with its characteristic tilting S. This style was also known under the names Lorraine Medium and Noontime in the U.S. The track list is set in Trade Gothic Extended.