You love the NBA, but you can’t keep up with all the weekly games, stats, rumors, and everything else in between. That’s why THE lazy NBA exists. To bring you the very best of the NBA, directly to your sofa, I mean inbox.
Neue Helvetica is used as the backbone font for this project throughout the website and emails. This font was chosen because every computer, no matter what age, can render and read the font.
Mrs Sheppards and Ginto Nord are used strictly for the logotype. Ginto Nord is the perfect bold type to give that extra punch to the identity, while Mrs Sheppards brings the ideal ‘lazy’ element and graphical detail.
The primary color for this project is orange; however, when Playoffs are active, the color scheme changes to a ‘Playoff Blue.’ And in the NBA Finals, the color scheme transforms, yet again, into a ‘Championship Yellow.’