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Dada Factory

Contributed by Altiplano Typefaces on May 29th, 2020. Artwork published in
circa June 2019
.
    Dada Factory 1
    Source: http://kimgarden.kr Kimgarden Studio. License: All Rights Reserved.

    Dada Factory was a large participative project of the Seongbuk Children’s Museum. It was conducted in 3 stages: “Playful Thinking” (camp), “Play-Logue,” (Education), and “Play-Ground” (Exhibition).

    The graphic objects created for the campaign are multiple with Monaako used for posters, in situ signage, various external promotional objects such as flyers, web banners and images for social networks. Supporting typography is set in LL Brown and a yet unidentified typeface was used for Korean texts.

    Lee Yunho of Seoul-based Kimgarden Studio wrote:

    The visual concept of the Dada project was to make reference to paper cutting and collage, which were popular media of the Dada period. The scissor cut impression of Monaako Script was a perfect match.

    Dada Factory 2
    Source: http://kimgarden.kr Seongbuk Museum. License: All Rights Reserved.
    Dada Factory 3
    Source: http://kimgarden.kr Seongbuk Museum. License: All Rights Reserved.
    Dada Factory 4
    Source: http://kimgarden.kr Kimgarden Studio. License: All Rights Reserved.
    Dada Factory 5
    Source: http://kimgarden.kr Kimgarden Studio. License: All Rights Reserved.
    Dada Factory 6
    Source: http://kimgarden.kr Seongbuk Museum. License: All Rights Reserved.

    Typefaces

    • Monaako
    • LL Brown
    • unidentified typeface

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