Brackley Bay Oyster Company holds one of the oldest recorded oyster leases on Prince Edward Island, dating back to 1922. Today their wild-caught oysters are in high demand as the company continues to grow.
The new visual identity that I developed in collaboration with Furrow Studio, celebrates this strong connection to place, and offers a fresh take on heritage.
Using GT Sectra from Grilli Type, the wordmark’s angular typography invokes the coarse shape of an oyster shell. It’s paired with GT Pressura — a modern, monospaced font used for secondary typographic details.
The brand’s colour palette draws inspiration from PEI’s landscape — distinctive red sand, blue sky and green fields. A textural pattern is also utilized throughout the visual identity, reminiscent of shore lines and the layered texture of an oyster shell.