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Brackley Bay Oyster Co. visual identity

Contributed by Hayley Burns on Jun 4th, 2020. Artwork published in .
    Brackley Bay Oyster Co. visual identity 1
    Source: https://www.hayleyburns.ca License: All Rights Reserved.

    Brackley Bay Oyster Company holds one of the oldest recorded oyster leases on Prince Edward Island, dating back to 1922. Today their wild-caught oysters are in high demand as the company continues to grow.

    The new visual identity that I developed in collaboration with Furrow Studio, celebrates this strong connection to place, and offers a fresh take on heritage.

    Using GT Sectra from Grilli Type, the wordmark’s angular typography invokes the coarse shape of an oyster shell. It’s paired with GT Pressura — a modern, monospaced font used for secondary typographic details.

    The brand’s colour palette draws inspiration from PEI’s landscape — distinctive red sand, blue sky and green fields. A textural pattern is also utilized throughout the visual identity, reminiscent of shore lines and the layered texture of an oyster shell.

    Brackley Bay Oyster Co. visual identity 2
    License: All Rights Reserved.
    Brackley Bay Oyster Co. visual identity 3
    License: All Rights Reserved.
    Brackley Bay Oyster Co. visual identity 4
    License: All Rights Reserved.
    Brackley Bay Oyster Co. visual identity 5
    License: All Rights Reserved.
    Brackley Bay Oyster Co. visual identity 6
    License: All Rights Reserved.

    Typefaces

    • GT Sectra
    • GT Pressura Mono

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