Onefold is a high-end clothing brand in New York that sells recycled cashmere garments for kids. Their approach to fashion challenges the way we think about kid’s clothes and the socialization of gender norms among children. The brand strives to create thoughtful, well-constructed, and long-lasting garments, with timeless and unisex designs that grow with your child.
The graphic solution follows the principle of simplicity, clean editorials and neutral colors, conveying the idea that less can be more. The logotype is in Traviata, with copy set in Canela and Love.