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Samantha Pleet

Contributed by Elizabeth Goodspeed on Jun 16th, 2020. Artwork published in
circa 2017
.
    Samantha Pleet 1
    Source: https://samanthapleet.com License: All Rights Reserved.

    Brand identity and web design for Brooklyn-based clothing designer Samantha Pleet, created by Other Means.

    The primary typeface is a custom digitization of Baldur. The font as used on the website is simply named Samantha. Baldur was originally issued by the Julius Klinkhardt foundry in Leipzig, Germany in 1901. Its Art Nouveau curves are a good match for Pleet’s fantastical and feminine clothing. Generally available digitizations of Baldur include a freebie by Dieter Steffmann and Ralph Unger’s Reznicek.

    Samantha Pleet 2
    Source: https://samanthapleet.com License: All Rights Reserved.
    Samantha Pleet 3
    Source: https://samanthapleet.com License: All Rights Reserved.
    Samantha Pleet 4
    Source: https://samanthapleet.com License: All Rights Reserved.
    Samantha Pleet 5
    Source: https://samanthapleet.com License: All Rights Reserved.
    Samantha Pleet 6
    Source: https://samanthapleet.com License: All Rights Reserved.
    Samantha Pleet 7
    Source: https://samanthapleet.com License: All Rights Reserved.

    2 Comments on “Samantha Pleet”

    1. Interesting to see the renewed interest in these odd painterly faces from the German Jugendstil era! Ryan Waller of Other Means kindly let me know that it was Dinamo who created the custom digitization. Samantha was made for the exclusive use in the identity.

      The image below shows Baldur (top) compared to Samantha (bottom). The reinterpretation generally is, as one would expect, a bit more streamlined, with less complex forms and larger apertures, see especially lowercase letters like a c g o p but also 4. For some other glyphs, however, Dinamo went for a more ornamental form (O) or replaced rounds with corners (H U). The latter was probably done to achieve greater homogeneity across the capitals, cf. M or N. The left-leaning S now looks right-leaning to me, but your mileage may vary. ;)

    2. Thank you Florian for all this additional information! So interesting.

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