Creative direction, packaging and identity for Inka, a new company reinventing the lunch hour with products that make bringing food from home sustainable and chic. The branding is inspired by the 1970's “tupperware party” approach to plastic: the belief that one can find joy in reusable containers, and that good things should last and be reused again and again.
The visual identity is heavily type-driven and centered around the use of Ayer—a condensed serif that gives the system an upscale, editorial tone. Ayer is used on all print applications while Ayer Deck (a cut more readable for smaller text) is used on small-scale digital applications. Nib, with serifs that share some of the same sharpness as Ayer, is used as a subhead, and body text uses Fabriga. The Inka logo is set in tracked out Brandon Grotesque Black. Illustrations by Clay Hickson and photography in collaboration with Ian Shiver.